Coles Home Brand
While working as a Graphic Designer for Brand Society design studio in Melbourne Australia, I worked on a variety of packaging projects for Coles, one of Australia´s biggest supermarkets. I worked in all stages of the design process, from concept development, creating the designs following the Coles Brand Styleguide, building out the design system for their meat range, art directing the photoshoots of the products, and creating product visuals.
Coles Home Brand
Approachable, friendly middle range products for everyday use.
Coles Meat Design System
One of the heavier projects ive done in terms of building out a design system was the Coles Meat Design System.
From the 3 concepts I created, Coles chose the “Modern Simplicity” concept.
It had several product tiers and offerings to consider and also a strict Styleguide to follow.
