The brief aimed to create a swatch book; YUPO ILLUSION to promote Bj Ball Paper's new YUPO synthetic paper range. Yupo is a 100% waterproof, tear-proof, super-smooth, and heat-resistant piece of paper. Or... is it really paper? Yupo synthetic paper gives the illusion of a piece of paper, only it is stronger, better, and smoother! The swatch book had to include all 16 variations of YUPO’s paper in their 5 ranges.

I created an illustration that resembles an illusion. Each piece of paper has a part of the symbol printed on it, and is designed and cut to be a part of the bigger picture; the symbol of YUPO Illusion. The symbol is made up of many different illusion techniques and patterns, to enhance the feel of movement and illusion.